Since its inception in 2009, Widgets & Stone has provided creative direction for the Chattanooga Football Club. Among the many brand and identity duties has been the design of the uniforms. Working first with stock options from Adidas, then developing custom designs with Hincapie, Diadora and now Hummel, Widgets & Stone has helped to create over forty uniform combinations over thirteen seasons for the team.

Here is an overview of uniform designs (from most recent to least recent):

The title sponsor changed for the first time in club history, but the kit colors stayed true to tradition. Home and away changed to “first and second” – and both second jerseys sported the Bundesliga's VfL Wolfsburg logo, representing an unprecedented partnership with Chattanooga FC and American soccer.

In 2020 Chattanooga FC become a professional club for its first season, playing in the brand new league the National Independent Soccer Association (NISA). In a season of firsts, this was the first time the kits were crafted by Hummel. The design team was inspired by the chevrons of of the Hummel brand and tied in CFC’s “split chevrons” from the 2015 home jersey design as a them for the set.

Taking cues from what had come before, the design team created jerseys in the classic brand colors of the club. Drawing inspiration from partners/sponsors VW and VfL Wolfsburg, the designers created subtle textural patterns forming an X – the Roman numeral for 10 – to honor the decade long history of the club. “Safety Orange” made a debut as the keeper color, while an electric version of sky blue was used for the away.

All designs featured a variation on a pattern with the X mark. In the fall the white alternate jersey was introduced, with all 3,294 names of the Supporter-Owners of the club that had been able to buy shares in spring and summer of 2019.

Details of the Supporter-Owner jersey, commemorating the first time in US Soccer history that fans could actually own true shares in a club:

To celebrate the team's tenth season, the home uniforms sported the club's traditional navy with collar and arms banded in sky blue. A dynamic linear pattern of the club's logo in gradients decorates the background, inspired by Wolfsburg’s 2017-18 jersey designs.

The home kits revisit the all navy look of the first season, but with crisp collars and bright accents in sky and gold down each side. Aways were the traditional whites accented with navy, but with strips of sky and gold on opposite sides. Keeper’s were lime green with navy and white accents – inspired by CFC's new partner VfL Wolfsburg and their colors.

A complete departure from the previous seven seasons, the accent color of gold took the center stage. It was highlighted with sky blue and a subtle mesh pattern. The jerseys were polarizing – many die hard fans hated the new look, but it still had record jersey sales (up to that point in the club’s history). The team also had the best season ever, with most points per game average and the strongest defensive record in a season.

The third custom home jersey design (by Diadora) was a navy with a subtle split chevron pattern, (and a nice tricolor sky-white-blue surprise under the collar). Hot pink made its debut (a favorite of keeper Greg Hartley). While away jerseys were a basic Diadora stock white with subtle racing stripes down the center.

This was the first season Chattanooga FC had been able to have a custom designed jersey with Diadora. One of the co-founder’s sons had an idea for a design that made it into development and resulted in the final design. This was the first year that a predominantly sky blue kit would be the home jersey.

In 2013 the team moved to uniforms made by Diadora. The designers favored the sky blue jersey for the home kit, but stock was too low to have enough jerseys to sell to fans, so it became the away jersey. Simple white became the home jersey, just as it had done in 2011. This was the first season that the all amateur, all volunteer club could afford three new uniforms.

In the fourth season working with Adidas, the design team went with a stock option for the home jersey – the first time the team had a striped uniform. The designs were controversial for placing the club logo on the left sleeve rather than on the traditional left chest location. Orange was introduced for the first time for the goalkeepers, and the 2011 home jersey was recycled for the 2012 away jersey.

Working again with the stock options and offerings from Adidas, the club opted for white as the home uniforms. The simple and subtle hoop pattern in the fabric offered a unique touch to the home and keeper jerseys. 2010’s home jersey became the 2011 away jersey.

In the year of the 2010 World Cup, the design team sought to create a unique custom jersey design. Since Adidas did not offer the capability to make custom jerseys at this time, the designers sought out Hincapie, makers of custom cycling apparel. The home kit was a striking split jersey design of sky and navy blues. Bright yellow was the color of the Adidas keeper jerseys, and to save money for the all-amateur, all-volunteer club, the white away jerseys were reused in 2010.

Chattanooga FC was founded in early 2009. As the design team scrambled to create an identity and uniform designs in time for the start of the April preseason, a contact at Adidas offered to donate uniforms and gear. The designers worked within the options Adidas had in stock, stitching crests and silkscreening sponsors. Navy was home, sky was keeper and white was away.